Advertising Objectives: Objectives of advertising is to to create a favourable consideration for the product. Effect: It has a long term effect. Nature: Advertising is recurring in nature. Sales Promotion Objectives: The objective of sales promotion is to stimulate the consumers ...

In order to understand human behaviour various scientific methods are used. The purpose of study or research is to develop principles and theories, test them and apply for solving different human problems. In this way we develop dependable understanding that helps us in guiding behaviour in various ...

In the market, sometimes we see the special offer like "Buy one get one free offer"; on a particular brand of tea there was 50 gm extra in a 250 gm pack or one glass or bowl free with 500 gm. pack. There are innumerable examples where the manufacturer or the seller tries to tempt you to buy ...

In the market, you find a number of shops selling the same product but you prefer to go to a particular shop only. Why? This happens primarily because of the way the staff of the shop attend to you. The salesperson at the counter welcomes you with a smile, shows keen interest in your purchase and explains ...

Once your friend had gone to a readymade garment shop to buy a pant for his younger brother. The salesperson showed him the latest collection of garments. By the time the process of sale concluded, he had also purchased one for him. The reason for such unplanned purchase was the effect of salesmanship. ...

Advertising media are the means through which messages regarding products and services are transmitted from the advertising firm to people at whom that product is targeted. Many types of media are available for the purpose. 1. Newspapers Newspaper is a good means of advertising since a big proportion ...

In today’s competitive world there are innumerable products competing with each other. Hence, it is necessary that information regarding features, prices and availability of the product is frequently communicated to the consumers so as to ensure a reasonable market share for the manufacturer. Not only ...

Publicity is like advertising. But it is the news carried in the mass media about a product or about an organisation. But money is not paid for it publicity. Publicity can be positive or negative. Publicity is a powerful tool of communication as it can make or break a product or company. Advertising ...

1. Addition of Rational Numbers (a) Consider the addition of rational numbers with same denominators: p/q and r/q p/q + r/q = (p + r)/q The addition of two rational numbers with common denominator is the rational number with common denominator and numerator as the sum of the numerators of the two ...

While watching a movie in the cinema hall or a television at home you must have noticed that suddenly there is a break and a model appears on the screen displaying a product, indicating its special features, prices, etc. This is followed by similar appearances relating to other products before the ...

Psychologists use a variety of approaches to describe, predict and control behaviour and mental processes. 1. Biological Approach This approach focuses on biological structures and phenomena such as brain, genes, hormones, endocrine system and neurotransmitters in order to understand the dynamics ...

Promotion refers to the process of informing and persuading the consumers to buy certain product. By using this process, the marketeers convey persuasive message and information to its potential customers. The main objective of promotion is to seek buyers’ attention towards the product with a view ...