Difference Between Advertising and Sales Promotion

Advertising

1. Objectives: Objectives of advertising is to to create a favourable consideration for the product.

2. Effect: It has a long term effect.

3. Nature: Advertising is recurring in nature.

Sales Promotion

1. Objectives: The objective of sales promotion is to stimulate the consumers to buy the product.

2. Effect: It has a short term effect and useful for increasing immediate sales.

3. Nature: It is non-recurring and one time communication process.