Difference Between Wholesale Trade and Retail Trade

Wholesale trade

  1. Number of items: Deals in a few items.

  2. Quantity of goods bought and sold: Large

  3. Source of purchase: Manufacturers

  4. Main activity: Sells goods for resale.

  5. Amount of capital required: Large

  6. Nature of relationship with producers or consumers: Direct link with the producers and indirect link with the consumers.

  7. Location: Located in the same area along with other wholesalers dealing in similar product.

  8. Display: Does not require elaborate display of goods.

Retail trade

  1. Number of items: Deals in a variety of items.

  2. Quantity of goods bought and sold: Small

  3. Source of purchase: Wholesalers or producers

  4. Main activity: Sells goods for consumption or final use.

  5. Amount of capital required: Small

  6. Nature of relationship with producers or consumers: Indirect link with the producers and direct link with the consumers.

  7. Location: Located near residential areas.

  8. Display: Requires display of products attractively.